Bridenour
I need some advice about marketing. Not marketing meyself as a DJ, but some club managers are looking to me to market the club and what I'm doing there. Personally, I think a lot of that should be the club advertising, not me. I'm not going to pay for a billboard to ad for the venue.
However, I am OK with doing some marketing to help the place and myself. Does anyone have any ideas or are savvy with marketing?
He did say to contact his daughter (the head bartender) and work with her on specific specials for my night.
I was thinking about making it a "ladies night" or some theme like that and have a few girly drink specials and one or two guy drink specials.
After all, you bring the girls and you'll bring the guys, right?
The place has great potential, but biggest downfall is it's in a secluded location and not well known.
Any consctructive comments are appreciated. Thanks!
However, I am OK with doing some marketing to help the place and myself. Does anyone have any ideas or are savvy with marketing?
He did say to contact his daughter (the head bartender) and work with her on specific specials for my night.
I was thinking about making it a "ladies night" or some theme like that and have a few girly drink specials and one or two guy drink specials.
After all, you bring the girls and you'll bring the guys, right?
The place has great potential, but biggest downfall is it's in a secluded location and not well known.
Any consctructive comments are appreciated. Thanks!
geposted Sun 19 Feb 12 @ 11:20 am
Walter Worek
Depending on the market you are in theres a few things I have tried in the past. Talk to local radio sations about air time or lock in with a personality, The local peddler paper ( the free pubs listing items for sale ), Facebook , Flyers in the local grocery stores and post offices, libraries.
I live by a small radio market and got to be friends with the PD. He hooked me up with some freebies too. and we did a 30 second spot which ran 4 times a day (gratis) ....
Hope they help!
keep that beat
Walt , DJ Skorpion King
I live by a small radio market and got to be friends with the PD. He hooked me up with some freebies too. and we did a 30 second spot which ran 4 times a day (gratis) ....
Hope they help!
keep that beat
Walt , DJ Skorpion King
geposted Sun 19 Feb 12 @ 12:01 pm
ShyneGTA
Facebook is such a great advertising tool...
Look at your friends list and upcoming birthdays, arrange with management special treatment for certain guests.
Contact those in your friends list whose birthdays are coming up and let them know of the deal you can arrange for them, such as but not limited to, lineup-bypass, no cover for them and their guests, discount on bottle service, booth reservation, etc..
Promote these events as the Official Virgo/Cancer/Capricorn/Aries BASH/JAM/PARTY....
Avoid : event pages/invitations (you will be ignored), using phrases such as "sexiest crowd/people", "The Best", PMs (they are annoying), only use pictures of good looking ppl (not just girls).
BE CONSISTENT!! Nothing is worse than venues that have a different theme every week, people cant plan their events ahead of time because of this. Venues are tempted to do this because the first night flopped out, but they need to get known for their style and its not going to happen in one night.
I can go on for days... hope this helps :)
DO NOT PROMOTE INEXPENSIVE DRINKS, YOU WILL ATTRACT THE WRONG CROWD!!!
Look at your friends list and upcoming birthdays, arrange with management special treatment for certain guests.
Contact those in your friends list whose birthdays are coming up and let them know of the deal you can arrange for them, such as but not limited to, lineup-bypass, no cover for them and their guests, discount on bottle service, booth reservation, etc..
Promote these events as the Official Virgo/Cancer/Capricorn/Aries BASH/JAM/PARTY....
Avoid : event pages/invitations (you will be ignored), using phrases such as "sexiest crowd/people", "The Best", PMs (they are annoying), only use pictures of good looking ppl (not just girls).
BE CONSISTENT!! Nothing is worse than venues that have a different theme every week, people cant plan their events ahead of time because of this. Venues are tempted to do this because the first night flopped out, but they need to get known for their style and its not going to happen in one night.
I can go on for days... hope this helps :)
DO NOT PROMOTE INEXPENSIVE DRINKS, YOU WILL ATTRACT THE WRONG CROWD!!!
geposted Sun 19 Feb 12 @ 9:52 pm
wildcountryclub
some good advice for the most part, and there are a few odds n ends to think about - business cards with a "no cover" on the back that are signed and numbered for VIP treatment for people you meet during the day went over really big here for awhile until the wrong employee was given access to them.
inexpensive drink specials - yes and no - the "wrong crowd" these days is getting to be a fuzzy definition with todays economy. but if you, your management, & your floor staff knows how to control a crowd then it's not a problem, and by floor staff i mean security AND wait-staff.
a club where it's safe to walk around without having to watch your back while you try to have a good time get really fast word of mouth advertising, especially when you know the other clubs have those issues. the way you play music will also have an effect on things but thats something you have to learn over time.
best advertising and marketing in the world for any club is word of mouth. show them a good time and they will bring their friends who will bring their friends and so on.
inexpensive drink specials - yes and no - the "wrong crowd" these days is getting to be a fuzzy definition with todays economy. but if you, your management, & your floor staff knows how to control a crowd then it's not a problem, and by floor staff i mean security AND wait-staff.
a club where it's safe to walk around without having to watch your back while you try to have a good time get really fast word of mouth advertising, especially when you know the other clubs have those issues. the way you play music will also have an effect on things but thats something you have to learn over time.
best advertising and marketing in the world for any club is word of mouth. show them a good time and they will bring their friends who will bring their friends and so on.
geposted Mon 20 Feb 12 @ 10:46 am
JSeymour
What if I told the wine bar owner that I have a great dj and he/she is going to play at my house. I need someone to provide and pour wine while they play.
"Why would I do that" they would ask? Well because it’s great exposure for you and your wine bar. The people there would see how well you pour wine and see how good your wine is. Then they would come out to your wine bar sometime. "But I brought all the people myself, I already know them?" they would say. Well maybe you could make up some professional looking flyers, pass them out, and get people you don’t know to come on out.
If the club was serious about attracting a crowd, they would get a crowd in by consistently offering up good music/dj/band/ect. The performer should not be the advertising/marketing agent for the bar. The bars who rely on the performer to make the crowd are not going to last long. If the performer changes venues, then so will the crowd.
Just my two cents!
"Why would I do that" they would ask? Well because it’s great exposure for you and your wine bar. The people there would see how well you pour wine and see how good your wine is. Then they would come out to your wine bar sometime. "But I brought all the people myself, I already know them?" they would say. Well maybe you could make up some professional looking flyers, pass them out, and get people you don’t know to come on out.
If the club was serious about attracting a crowd, they would get a crowd in by consistently offering up good music/dj/band/ect. The performer should not be the advertising/marketing agent for the bar. The bars who rely on the performer to make the crowd are not going to last long. If the performer changes venues, then so will the crowd.
Just my two cents!
geposted Mon 20 Feb 12 @ 1:24 pm
djoddity
JSeymour wrote :
The performer should not be the advertising/marketing agent for the bar. The bars who rely on the performer to make the crowd are not going to last long.
That’s a little narrow sighted. If I am going to be a resident somewhere I go out of my way to get involved with the marketing effort for the venue. A) It helps me make sure the night is being promoted as something I’m comfortable with. B) It shows I care about the venue I work at (and I think it is the job of all staff to help with marketing on some level). C) It gives extra value to my employment (not only can I out-play my competition, but I bring extras to the table too).
Now, if a club expects you to do ALL of their marketing and isn’t a supportive partner in the effort, run away. If they expect you to pay for it all too, run away even faster – it’s a scam.
geposted Mon 20 Feb 12 @ 4:30 pm
JSeymour
I am not against helping any bar I am at. I guess I was misunderstood.
I meant it as I am not going to, nor do I suggest anyone, take the responsiblity of doing ALL the promo work for their gig.
Learning from running a bar, to DJing and booking live acts for bands, it is just a failure waiting to happen on the part of the club.
A bar owner should book entertainment that has a following, but not rely on the entertainment to make or break their night. If the bar wants a large crowd, then they should pay a flat fee versus the door fee. This encourages the entertainment to promo the event to draw in more money at the door to increase their pay.
If a bar consistenly books good performers, then people will come to the bar knowing what to expect. If they only book acts based upon their following, they will have a slim "regular" crowd that is a repeat customer.
Sorry if I came across as saying I wouldn't do it at all or suggested not doing it at all.
I meant it as I am not going to, nor do I suggest anyone, take the responsiblity of doing ALL the promo work for their gig.
Learning from running a bar, to DJing and booking live acts for bands, it is just a failure waiting to happen on the part of the club.
A bar owner should book entertainment that has a following, but not rely on the entertainment to make or break their night. If the bar wants a large crowd, then they should pay a flat fee versus the door fee. This encourages the entertainment to promo the event to draw in more money at the door to increase their pay.
If a bar consistenly books good performers, then people will come to the bar knowing what to expect. If they only book acts based upon their following, they will have a slim "regular" crowd that is a repeat customer.
Sorry if I came across as saying I wouldn't do it at all or suggested not doing it at all.
geposted Mon 20 Feb 12 @ 4:49 pm
A Man and His Music
Well, I would get with the owners daughter (head bartender), as he suggested, and see what we could work out.
geposted Wed 22 Feb 12 @ 3:09 pm