Forum: General Discussion

Get over it guys; most every product or manufacturer under the sun uses a celebrity to pitch, endorse or demonstrate their product. This is done for a reason... it works. Many folks claim to be immune to such advertising tactics, that is not the majority.

The OP makes a good point; some high-quality, professionally produced demonstrations of top shelf DJ's rolling through a 20 minute session showing off the great features of VDJ could do nothing but help. As we all know, Atomix does not see the need for such promotion for the most part and are doing OK without it. But you can't discount the idea as ridiculous. The suggestion that all one needs is a limited capability demo to make their decisions, that's ridiculous.

Each software has its market. And each market requires different types of marketing.

Here's my perception(again, MY perception) of the different markets each of the top 3 software seems to attract and marketed towards.

Serato:
Targets Turntablist and Club DJs. These guys are a high touch group, hence the aggressive marketing via known DJs and partnering with "club standard" equipment manufacturers. This also gives the perception of exclusivity (no cheap stuff)
Note: They seem to want to get into the beginner DJ market as of late with their Serato Intro offering, support for select entry level controllers.

Traktor:
Although part of their market is Club DJs and Mobile DJs, they skew more toward the DJ/Producer market be it beginner, intermediate or advanced. Much of their products are proprietary and geared toward a seamless co-existance with the production side of the spectrum. As such, most of the DJs they get to represent their product are mostly Producer/DJ. This product seems to be more popular amongst EDM DJs. Just look at their boards, DJTechtools and Traktorbible.

VDJ:
The main market are mobile DJs, KJ's and bedroom DJ's. A market not as aggressively supported by the other 2. This is very evident with the support for a wide variety of controllers. Cheap or inexpensive controller are more appealing to beginner DJs. And given the ease of DJing these day, I would bet, it is probably the largest market out there. Although there are Club DJs that use this product, there is not much fan fare and push to expand this segment.


So, ask yourself....what type of DJ are you and which software would be suited for your needs and wants....

If xcakid was right about what he said regarding individual markets and marketing strategies, then Serato would probably never support low-end midi controllers like WeGo or Mixtrack ;)

In other words, every dj software (and every product in general) would like to get more pieces from the cake, and even though in all those years they have tried to create a specific image of their products, things are changing already, and will change even more in the near future.

The competition ig going to be harder and harder, there will be no barriers, and maybe this will lead to extraordinary products in the future.